Cookies Policy


Our Website uses Cookies to anonymously distinguish you from other users of our Website. This helps us provide you with the best experience when you browse our Website and allows us to make improvements to the Website content and performance. Due to recent changes in law, all Websites which operate across certain parts of the European Union are required to obtain consent for using or storing Cookies (or similar technologies) on your computer or mobile device. This Cookie Policy provides you with clear and comprehensive information about the Cookies we use and the purposes for using them. 

What is a Cookie
A Cookie is a small file of letters and numbers that we store on your browser or the internal storage of your computer, smartphone or handheld device. Unless you have adjusted your browser setting so that it will refuse Cookies, our system will issue Cookies as soon as you visit our site.

Key Concepts
First and third-party Cookies: whether a Cookie is 'first’ or 'third' party refers to the domain placing the Cookie on your device.
First-party Cookies are those set by the Website you are visiting at the time (e.g. Cookies placed by W4Consultants.co.uk).
Third-party Cookies are Cookies that are set by a domain other than that of the Website being visited by the user. If a user visits a Website and another entity sets a Cookie through that Website, this would be a third-party Cookie.
Session Cookies allow Website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session Cookies are created temporarily. Once you close the browser, all session Cookies are deleted.
Persistent Cookies remain on a user’s device for the period of time specified in the Cookie. They are activated each time that the user visits the Website that created that particular Cookie

W4Consultants.co.uk uses First-party, Session and Persistent Cookies. We use these Cookies to identify what country you visit from, including whether you came direct to our site or if you have visited us from a search engine such as Google or Bing, and we use them to gather analytical data on your browsing session to assist us with managing and improving website performance and content. We do not collect nor store the Internet Protocol (IP) address from which you visit and all Cookies data is collected anonymously.

These Cookies also allow our customers to be recognised within our Website so any page changes or item or data selection you perform is remembered as you browse from page to page. Without Cookies, Websites and their servers have no memory of your session. A Cookie, like a key, enables swift passage from one place to the next. Without a Cookie every time you open a new web page the server where that page is stored will treat you like a completely new visitor. You can choose to accept Cookies by changing the settings in your browser.

Which Cookies We Use
# Google Analytics 
Objective: Gaining an insight into visitor behaviour on the website in order to improve user experience of the website.
Cookies: _utma, _utmb, _utmc, _utmt_b, _utmt_c, _utmv, _utmz
Storage period: Maximum of 2 years
Cookie opt-in: Not required

# Snowplow Analytics 
Objective: Measuring anonymous click behaviour on the website and traffic to the website in order to improve user experience on the website.
Cookies: _sp_id.ec45, _sp_ses.ec45
Storage period: Maximum of 2 years
Cookie opt-in: Not required

# Tracking Analytics 
Objective: Used to identify the frequency of visits and how long the visitor is on the website, as well as which pages are visited
Cookies: dm_last_page_view, dm_last_visit, dm_timezone_offset, dm_total_visits
Storage period: Maximum of 1 year
Cookie opt-in: Not required

How to Delete or Block Our Cookies
You can block Cookies by activating the setting on your browser that allows you to refuse the setting of all or some Cookies. However, if you use your browser settings to block all Cookies (including essential Cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse Cookies, our Website will issue Cookies as soon as you visit.

Can I Withdraw My Consent
If you wish to withdraw your consent at any time, you will need to delete your Cookies using your internet browser settings. For further information about deleting or blocking Cookies, please visit: http://www.aboutCookies.org/Default.aspx?page=2

How to Turn Cookies Off
Internet browsers allow you to change your Cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. To understand these settings in more detail, please refer to your specific browser’s documentation.

More information About Cookies
Further Useful information about cookies, including information about deleting or blocking cookies, can be found at: http://www.allaboutcookies.org
Information on the ICC (UK) UK cookie guide can be found on the ICC website section: http://www.international-chamber.co.uk/our-expertise/digitaleconomy

For further information about this policy, please contact: webmaster@W4Consultants.co.uk